Off TopicAre you a QOTWer? Do you want to start a thread that isn't a direct answer to the current QOTW? Then this place, gentle poster, is your friend.
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rob, Sun 1 Apr 2001, 1:00)
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@StigCalm down, take a deep breath....
Just a way of maintaining 'your' brand's perceived quality against the opposition.
Take the most 'aspirational' brand in the group, for example the defunct Premier Automotive Group, and call it a 'posh whatever', inserting the name of the least 'desirable' brand.
Ta-daa!
Results in Aston owners glaring at the Sierra switchgear (OK that goes back a bit), Merc owners blushing at Smart/Chrysler/Mitsubishi. Lexus owners opening the bonnet and realising that every component is marked 'Toyota', and so forth. Great fun.
Mind you, Jag owners seem particularly susceptible.......:)
Quite fancy an XJ-R myself, if I could find a minter, and had any money.
(, Tue 23 Sep 2008, 10:00, Reply)
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