Themed nights.
The Soho Curzon used to do theme nights, the ones I went to were based around directors - "John Carpenter Night", or "Peter Jackson Night", for example. They showed 4 films, from 11pm through to 7am or thereabouts, and handed out free cans of Redbull. I think it was 20 quid for the all-night ticket. That was in 2002/3 though.

They were fantastic fun, but seem to have stopped doing them (or at least publicising them). You could do genre nights (Sci-Fi, Torture porn, the "Oldboy" trilogy, Mel Brooks films, Star Wars Night), or ones based around actors, or a language. You could get sponsorship for free incentives (a la Redbull, or a coffee brand, or a local ice-cream parlour). The cinematic world is your oyster.

Where abouts is this cinema based? I'll come to it!
(The Empress it seems you CAN polish a turd!, Tue 18 Aug 2009, 12:53, Reply)