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rob, Sun 1 Apr 2001, 1:00)
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When you say big marketing launchis it a "All come here and look at our website" or "Everyone log in to our website now from wherever you are" sort of thing.
(, Tue 8 Sep 2009, 9:41, 1 reply, 16 years ago)
It is part of a relaunch of the entire businesswith a wider range of services. We have a targeted email newsletter waiting to go out to about 5000 senior decision makers in our target customer groups (the email has several variants based on some data segmentation) and the newsletter points people to the site. There are also press releases etc waiting to go out once the site is live & typically in our sector (marketing) trade journalists would check out the site before deciding to run the release or not.
The site is pretty critical to the whole relaunch - it contains the full details of the range of services we now offer, case studies etc
(, Tue 8 Sep 2009, 9:52, Reply)
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