Oh yes, adverts
I have not watched an advert on TV for a good decade or so. I make it a point that:

A) If I'm channel hopping, and decide to stop on a channel for the sake of a programme that I'm mildly interested in - but then it cuts to a break, I will immediately stop watching that channel. If the TV executives aren't interested in me watching their programming, then I am certainly not interested either.
If commercial channels need to make money, they may do so by advertising BETWEEN different programmes: not by interrupting one in the middle.

B) If there's a programme I really, really want to watch - so much so that I have planned to watch it, and am not just channel hopping - and adverts come on, then I make a point of leaving the room, or switching to another channel for a few minutes. I resolutely refuse to have my brain bombarded by these moronic messages. If I want a product, I will research it on the Internet and then go and buy it: I won't have my mind swayed - consciously or subconsciously - by brain-dead idiots talking in hyped-up excitement about everyday products and services.
(EuroSong I love horse meat: best of all the animals, Fri 2 May 2008, 13:47, Reply)