TV Adverts.
I have no problem with Adverts as such... apart from a few - which I'll attack in a second.

the thing I take issue with is the Volume hike that people see fit to inflict upon us. Sure, the film is taking a pause (a producer recently sued Swedish TV for putting ad-breaks in his film as it "destroyed the context" hooorrrrayyy!!!! ) but why do they need to raise the volume??

Yeah, I'm not an idiot, I know WHY they do it. They want to wake us up and take notice of the adverts so that they sell more.

In reality it has the opposite effect. I'm enjoying the film and suddenly adverts shatter the cinematic illusion. Not only that but they're LOUD. It pisses me off.

I end up vowing that I WILL NOT buy any of those products BECAUSE they have pissed me off by being LOUD.
( Humpty Dumpty was Pushed Is unaware of having any limits., Tue 6 May 2008, 8:39, 1 reply)

apparently it's a compression thing
If you were to try to complain, and record sound levels to compare film with advert, you would find the max amplitue to be the same, but adverts see no need for subtlty or dynamics, so every frequency is at max amplitude. This gives a greater 'presence' for the same dB level.

Not actually tested this yet though, so they may just crank the volume up.
( TheAlmightyBeev, Tue 6 May 2008, 10:17, closed)