There's actually a code in advertising law thing that says
that the volume cannot go over a certain level, so what they do is basically hit that limit throughout and use shit loads of compression thus making it fucking loud.

It's those Stella sponsors on Film 4 that get on my tits.

Twats.

Edit: Fuck me!! www.guardian.co.uk/media/2008/may/06/asa.television?gusrc=rss&feed=media

Couldn't have been better timed.
( Fronkle99, Wed 7 May 2008, 1:09, Reply)