They have messages on the back of the busses in Sheffield. Little stories, in fact, that all end on the same line. "X is on this bus. Why aren't you?"
Things like "Shania is talking to her friend, and they're browsing a magazine together, laughing over Britney's latest foibles. They don't need to worry about traffic. Shania is on this bus. Why aren't you?"

I want them to have a competition to write one. This is what I will send them.

"Universalpsykopath is trying desperately not to catch the eye of the mentalist in the front row who's screaming abuse at the traffic lights for not changing fast enough. He's also trying to ignore the hooded youths in the back who are playing hip-hop as loud as their phones will go. Universalpsykopath isn't saying anything. He's sat right in the sweet spot between these twin dooms, and wishes he had bedsheets to cover his head with. Everyone knows you're invisible when you're under the bedsheets. Universalpsykopath is on this bus. He really, really wishes he could afford a car. The environment can take on more for the team, can't it?"
(universalpsykopath loves what you've done with your hair., Tue 15 Nov 2011, 15:32, Reply)