Ah,
they mean it was the biggest event of all time at the time, see?

edit: the money from the DVD sales still goes to the charity though, doesn't it? Not really a cash-in.
( Newington, Mon 4 Jul 2005, 10:13, archived)

I thought that Sir Bob
didn't want our feckin' money, and that we should all shove our donations up our arses? Afterall, it's money raised on the back of the poorest people on earth, and therefore dirty money, isn't it? Or is it only dirty money when e-bay offer it to him?
( monster munch person, man, woman... camera... TV?, Mon 4 Jul 2005, 10:19, archived)

You would assume that it does
But there was absolutely no mention in the advert of how much goes to charity, normally they make a big deal of that sort of thing, so no mention of it sounds a bit strange - i would guess some of it does but not much
( elusive I'm not really here. You're imagining me, Mon 4 Jul 2005, 10:22, archived)