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It's "sports entertainment"
(
executiverocker only wears C&A, Tue 16 Jun 2009, 2:26,
archived)
as hateful phrases go, that's right up there with "edutainment" and "infomercial"
(
Gilgamesh gazed in wonder as Frampton came alive, Tue 16 Jun 2009, 2:39,
archived)