It's not just pixels, it's hours/days/weeks/months spent getting said pixels.
200bn ISK would take one player about 2 years to get by 'normal' means in EVE.. or you could just steal it in the blink of an eye and be on the news sites.
( Jenk Neptune is a pedant and now I can't fit my sig in, Tue 7 Jul 2009, 11:58, archived)

I'm amazed at how long all the news sites took to pick it up
It was first reported last October and it wasn't just one player's currency. But then again, if you are going to give money to another player for them to keep safe, you have got to expect this might happen.
( Maximinimus you stick around I'll make it worth your while, Tue 7 Jul 2009, 12:16, archived)