It makes no sense from a money making point of view.
It's clearly a dig back at the fans.
He's a fat millionaire, upset at JMG. So he's acting with childlike petulance.

A bit like how it can get on here.
( Jam Master Geordie Hero of B3ta., Thu 5 Nov 2009, 10:24, archived)

I bet Mike Ahsley is a WoW'er

( RR I love you ... in a way, Thu 5 Nov 2009, 10:25, archived)

It's all JMG's fault.

( Jam Master Geordie Hero of B3ta., Thu 5 Nov 2009, 10:33, archived)