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The app store costs a lot of money to run, not saying it isn't profitable, but it still costs to run.
It also handles a lot of things that smaller developers couldn't handle such as credit card stuff securly. They have created a whole new ethos of application revinue; sale them cheap and sale them lots. There are plenty of apps that create huge profits for their companies.
(, Mon 27 Jun 2011, 22:23, archived)
There are plenty sure
but plenty that just instantly go out of business.

Stuff costs money. I know. 5% sounds fair. 10% maybe.
(, Mon 27 Jun 2011, 22:26, archived)
They just have to budget it into their buisness plan, in the same way a physical product has an RRP and Wholesale.
Yeah', sure, it's quite a sizable cut, but the amount of reach it gets is soo much greater that it makes it financially worth while.
(, Mon 27 Jun 2011, 22:32, archived)
pfft
their business plan for every other outlet of their stuff has to be underpinned by apple?? If they could increase the iPhone app price to cover the additional costs then fine, but they can't without making the app / service more expensive *EVERYWHERE* W T F?
(, Mon 27 Jun 2011, 22:36, archived)