Do you not think that your background in development
is a strong benefit over your rival SEOs?
Qualifications is one thing that many do not seem to have.
A background in the industry, honing in on the one aspect seems relevant, whereas coming from a sales background does not.
'I can demonstrate that the work I do produces far more money than it costs, which is why I am worth it.'
Good point, though do some people not just buy AdWords and when their sales go up, say this is a sign of success? Would you say that is an honest practise?
As an un-argumentative aside, do you not think that link building is a somewhat sisyphean challenge - for as soon as you set them up, google discover them and knock them down.
Would you say a company is better approaching an SEO firm than a Viral Marketing firm to get links? If so, why?
Do you think there is a long future in SEO, or are you just in it while the going's good?
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Tue 22 Jun 2010, 12:25,
archived)
Qualifications is one thing that many do not seem to have.
A background in the industry, honing in on the one aspect seems relevant, whereas coming from a sales background does not.
'I can demonstrate that the work I do produces far more money than it costs, which is why I am worth it.'
Good point, though do some people not just buy AdWords and when their sales go up, say this is a sign of success? Would you say that is an honest practise?
As an un-argumentative aside, do you not think that link building is a somewhat sisyphean challenge - for as soon as you set them up, google discover them and knock them down.
Would you say a company is better approaching an SEO firm than a Viral Marketing firm to get links? If so, why?
Do you think there is a long future in SEO, or are you just in it while the going's good?
If I might just answer your last question first,
I am a technical consultant - yes I am good, but there are quite a few good SEOs about. Maybe I am in the top 10 in the UK, but then I am SEO Director at the largest digital agency in Europe, so I fucking well ought to be good.
On the flip side of that, there are a lot of shit SEOs and, more importantly, a lot of good PPC chaps, media buyers, affiliates and so on who say they can do SEO in order to land a full service contract, which is what you are probably falling foul of.
AdWords is PPC, not SEO.
Sales people make shit SEOs, but they are good at selling it.
SEO should die - SEO should become part of D&B and not exist as a lone product, but that (and the hiring of shit SEOs) will only happen once marketing managers listen to professionals and stop building flashy poorly coded sites and developers learn to build sites well.
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Tue 22 Jun 2010, 16:48,
archived)
On the flip side of that, there are a lot of shit SEOs and, more importantly, a lot of good PPC chaps, media buyers, affiliates and so on who say they can do SEO in order to land a full service contract, which is what you are probably falling foul of.
AdWords is PPC, not SEO.
Sales people make shit SEOs, but they are good at selling it.
SEO should die - SEO should become part of D&B and not exist as a lone product, but that (and the hiring of shit SEOs) will only happen once marketing managers listen to professionals and stop building flashy poorly coded sites and developers learn to build sites well.
Fair enough.
Could you perhaps explain the difference between a bad SEO and a good SEO and how one would go about telling the difference. What questions should they be asked to prove their skill base?
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Tue 22 Jun 2010, 17:13,
archived)
As an employer of (currently) 23 SEOs
No, haven't got a clue. I take 'em as grads and keep the good ones. Sorry.
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Tue 22 Jun 2010, 17:13,
archived)
You're beating
Rhys and his mystery men (a few posts down) in my opinion, anyway!
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Tue 22 Jun 2010, 17:24,
archived)
Milt comes across as very good to me.
I'm really very expensive, so unless you are huge, maybe you should hire him?
That said, if he is as good as he sounds then maybe he is very expensive too?
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Tue 22 Jun 2010, 17:54,
archived)
That said, if he is as good as he sounds then maybe he is very expensive too?