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# isn't that from a douglas adams book
or something?
(, Mon 18 Jun 2007, 11:47, archived)
# Tis indeed, yes.
(, Mon 18 Jun 2007, 11:47, archived)
# Member of Disaster Area
also from wiki:

The character is named after an estate agency based in Islington, with branches throughout North London; Adams said he was struggling to find a name for the character and, spotting a Hotblack Desiato sign, liked the name so much he "nearly crashed the car" and eventually telephoned to ask permission to use the firm's name for a character. Apparently, the firm's staff later received phone calls telling them they had a nerve naming their company after Adams' character.
(, Mon 18 Jun 2007, 11:48, archived)
# Adams asked the real man if he could use it in his book
as the name of the deceased rock star whose ship is stolen from the Restaurant at the End of the Universe.
(, Mon 18 Jun 2007, 11:49, archived)
# that's the fella
(, Mon 18 Jun 2007, 11:49, archived)