Something geeky like...
At the time they decided on the 57 slogan, back in 1892, they had over 60 products. It was just that Heinz himself had some preference to the numbers 5 and 7.
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Wize,
Sun 20 Jan 2008, 2:02,
archived)
Not far off actually....
Now,
COCK OFF AND DONATE! ;)
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Redsushi! Whoop! Whoop! Yes, that one!,
Sun 20 Jan 2008, 2:06,
archived)