
Norwich Union got in the guys to rebrand them, about 10 years ago I think it was, and they decided on Aviva, they found out just before the launch that Aviva was actually a rather famous brothel in Amsterdam which is why they have taken so long to launch with it :D
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Tue 2 Jun 2009, 23:08,
archived)

It's a stupid name change anyway, though. Norwich Union sounds like a respectable firm, but Aviva could be anything -- mineral water, a health spa, a plant genus, trainers...
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Tue 2 Jun 2009, 23:13,
archived)

I might have had more respect for them then.
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Tue 2 Jun 2009, 23:14,
archived)

It does sound like a mineral water doesn't it.
Keeps the highly paid "marketing gurus" with their black suits with the bright purple shirts shining through (loose collar and cuffs), bizarre ideas and phrases like "we want to draw on the fresh new start for the brand and create an image of that" in business.
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Tue 2 Jun 2009, 23:21,
archived)
Keeps the highly paid "marketing gurus" with their black suits with the bright purple shirts shining through (loose collar and cuffs), bizarre ideas and phrases like "we want to draw on the fresh new start for the brand and create an image of that" in business.