I think it's the lack of clip art
which stops me immediately thinking of middle aged housewives and accounts clerks going all dewey eyed over it.
And it's written in a style that implies some form of geniune sincerity, rather than the usual glurge you get.
(
HoratioFellatio Taking the the out of psychotherapist, Mon 19 Nov 2007, 21:23,
Reply)