There's nothing really racist about it - it's clearly a piss-take, and it's not at anyone's expense - except, perhaps, the people of Consett.
(, Fri 20 Feb 2009, 14:45, Reply)
Not the people of Consett that's for sure. If you know anything about the history of Consett in the 1980's you'll see the advert was deeply Ironic.
This one's the racist one :-)
www.youtube.com/watch?v=c0S-joxplRw&feature=related
(, Fri 20 Feb 2009, 15:13, Reply)