to be fair I was dissapointed in this too
then I read This article innocentdrinks.typepad.com/innocent_drinks/2009/04/an-innocent-investment-qa.html
And many others.
Effectively Coca Cola have no control of the org. They invested only. Innocent made the decision because they could not expand any other way without losing control of their org. They are continuing to push their fair trade and organic agenda but are now reaching further into markets previously untouched in europe etc. This also means that they are perhaps promote this sort of behaviour to the rest of Coca cola.
A mitigated version of "If you can't beat them - join them?"
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Nostrebor can't be everything all the time., Fri 10 Dec 2010, 14:11,
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Innocent will promote THEIR agenda to Coca-Cola?
I'd like to be at that board meeting!
I wouldn't be surprised if the whole "we invested in them, but dont control them" message was very carefully crafted as to not impact the image of Innocent.
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Dr Drink, Fri 10 Dec 2010, 14:59,
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^this
They are a really cool bunch of guys too apparently, a mate of mine has met them a number of times and only has good things to say.
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miltonlives on, Fri 10 Dec 2010, 23:48,
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