Anything pseudo-scientific gets right on my tits
The stream of utterly vacuous technical-sounding gumph is bad enough - why should it be acceptable for advertising companies to rename bacteria which occur naturally in your digestive system for the purposes of shifting their shitty tummy milk? - but there's a further reason why it all gets my goat.

For all the misleading scientific mumbo-jumbo they include in their adverts, their product probably does actually work perfectly fine. They needn't bother us with all of that crap - tell me that your shampoo will make my hair shiny and healthy and I'm totally happy. Head and Shoulders have been making shampoo for a very long time now; there's no doubt in my mind that they're probably quite good at it now. Just leave out all of the pseudo-science and I'll trust you.
(Coin Operated Boy is reading the new Bravissimo catalogue on, Mon 19 Apr 2010, 21:11, 4 replies)

If you listen to them
they've changed the wording cos it was found that it doesn.t actually do anything. People simply still believe the guff they were spouting before.
(Wagane, Tue 20 Apr 2010, 2:40, closed)

Stops the cause of dandruff!
Which is...?
( Blind Meach Cautiously optimistic, Tue 20 Apr 2010, 9:43, closed)

I like the way Head & Shoulders
removes "up to 100% of flakes". Not more.
( Afinkawan Yes I can hear you Clem Fandango, Tue 20 Apr 2010, 13:54, closed)

Lessens the appearance of wrinkles?
So, they're still there, but they're camouflaged. Stealth wrinkles, then.
( shinyshinyscalp less a man, more a way of life, Tue 20 Apr 2010, 14:06, closed)