The Dirty Secrets of Your TradeSo, Television is a hot bed of lies, deceit and made up competitions. We can't say that we are that surprised... every job is full of this stuff. It's not like the newspapers currently kicking TV whilst it is down are all that innocent.
We'd like you to even things out a bit. Spill the beans on your own trade. Tell us the dirty secrets that the public need to know.
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chthonic, Thu 27 Sep 2007, 10:31)
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re: magazine circulation figuresI've heard some corking stories about this, like the time an entire print run was lost because the lorry carrying it was in an accident...but it was still included in circulation reports.
Because you're usually only audited annually, it's common practice (common sense too, I guess) to pull all the stops for whichever issue you're going to be audited on (better freebies, hold back high-profile features to put in that issue, stick a pretty woman on the front if you possibly can).
If you're wondering why this matters to a reader -- it doesn't. It matters to the magazine because it affects your rate card (i.e. how much you can charge for advertising).
And of course, all this stuff varies from publisher to publisher, magazine to magazine, writer to writer. I was lazy sometimes, but I never accepted a bribe in my life and never puffed a game that didn't deserve it. After a while the PRs learn who they can buy and who they can't, and you don't get the offers any more so it becomes a moot point.
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reallywittyname veraciously conspues lexiphanicism on, Fri 28 Sep 2007, 15:35,
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