New Improved Recipe
Why is it that the fucktards at supermarkets haven't realised that we all know what this really means? This message on a packet can only mean one thing; they've fucked the product up. It is a short way of saying the following:

Dear Customer,

We've decided we're not making enough profit on this perfectly good product so we've given the project to the person in the office with absolutely no sense of taste or any appreciation for the original recipe and told him/her to go out and find someone who can make the product for us for less in order that we can hike up the price a bit more and get even more money out of it. We guarantee that now this product is made from 80% offcuts of donkey offal, once you taste the contents of this container that you will never want to buy it again so you really should just put this down and find something that we haven't messed with yet.
(An eejit passing by in a purple satin skirt with sparkly bits, Tue 9 Oct 2012, 19:14, 5 replies)

To justify this claim, the manufacturer will have changed the recipe, and conducted some kind of user trial.
If not, they would fall foul of the Trade Descriptions Act for selling a product with misleading pack copy.
( The Mock TurtIe ™ --- Thinks you are a cunt, on, Tue 9 Oct 2012, 20:51, closed)

Cat food/dog food
They also release the 'new and improved recipe' for these. Who judges this? What poor sod gets the job of taster? Are they employing pensioners?
(Monkee girl not a monkee, not a girl, Tue 9 Oct 2012, 23:39, closed)

I'm sure i remember seeing a programme once...
...in a dog/cat foot manufacturers, where there was an employed taster. He just picked up a fork, checked for consistency, then took a good chunk.

It made me throw up a little in my mouth
( Another_tragic_case wished he hadn't eaten all the cake, Wed 10 Oct 2012, 12:46, closed)

Hobnobs are now "even tastier"
How is this possible? You're not allowed to add more salt, fat or sugar these days and that's the tasty bit. So what in God's name could they have possibly done to make a perfectly tasty biscuit "even tastier" without adding one of those 3 ingridients?
(wehttamman via B3ta for microwave, Wed 10 Oct 2012, 5:49, closed)

Hmmmmm, extra donkey lips and chicken anuses.
Nyom, nyom, nyom.
( number5 has been fighting tramps and losing., Wed 10 Oct 2012, 7:50, closed)