No, you drink Ribena because it's nicer than water.
Ribena doesn't taste nicer than wine. You drink it more quickly because it doesn't have any alcohol in it and you're therefore less likely to fall over and vomit.
( Kroney, Thu 8 Sep 2011, 13:30, 2 replies, latest was 14 years ago)

also, soft drinks are for quenching thirst a lot of the time

( Vipros. clever got me this far, then tricky got me in, Thu 8 Sep 2011, 13:32, Reply)

I use beer for that.

( Kroney, Thu 8 Sep 2011, 13:33, Reply)

It's naturally to want to consume as much of something you find pleasent than something you don't.
If you didn't get drunk on alchole, you still would sip wine rather than drink it, because the taste isn't as pleasureable to ribeena.... the fact that you have quite a few swallows of ribeena between each putting-it-to-your-mouth is indictive of wanting to consume more; ergo, it's nicer tasting.
( G/PP 💩💩💩💩💩&#128, Thu 8 Sep 2011, 13:54, Reply)

wine isn't less pleasurable
it's different. you savour the taste in a completely different way.
( Vipros. clever got me this far, then tricky got me in, Thu 8 Sep 2011, 14:00, Reply)