It's not wrong
he's separated the "cost of the actual drunk product" which varies with quality and the "cost of everything else associated with conveying that prodcut to a drinker's gob" which, of course, doesn't particularly. He's just called it bottling costs to simplify, and you are just trying to win through semantics.
( the mighty badger Aphrodite, on a bar stool, by your side, Wed 26 Jun 2013, 13:24, 2 replies, latest was 12 years ago)

Most unlike him to not understand what he's banging on about.

( Kroney, Wed 26 Jun 2013, 13:25, Reply)

Those fixed costs are SIGNIFICANTLY different by buying cases of 12, paying delivery seperatly and getting it from a specialist wine club.
To the point that him saying that they account for £3 of the £6.99 bottle is meaningless.
(PsychoChomp, Wed 26 Jun 2013, 13:27, Reply)

You mean distribution, unpacking from the cases of 6 or 12 that they are shipped in, and stacking on a shelf?
OK, I'll concede that extra penny per bottle.
( the mighty badger Aphrodite, on a bar stool, by your side, Wed 26 Jun 2013, 13:29, Reply)

And the cost of the possibly hundreds of local sites rather than one or two national warehouses.
The staffing costs?
It's the difference between amazon and your local bookshops.
(PsychoChomp, Wed 26 Jun 2013, 13:31, Reply)

I think you might be blobbing.
Calm down, eh, petal?
( Kroney, Wed 26 Jun 2013, 13:32, Reply)

You just don't understand anything.

(PsychoChomp, Wed 26 Jun 2013, 13:33, Reply)

Haha, yes, sweetheart.
This definitely looks like another victory for Team Chompy, here.
( Kroney, Wed 26 Jun 2013, 13:34, Reply)

If Amazon only sold books.
In the same way that Tesco only sells wine. Oh, wait.
( the mighty badger Aphrodite, on a bar stool, by your side, Wed 26 Jun 2013, 13:35, Reply)