Aasics are a popular brand these days.
My Volleyball trainers are always Aasics, top brand.
( Master Of Turnips. Only gays and morons believe in ghosts., Tue 19 May 2009, 21:37, archived)

Isn't it "Asics"?

( Jam Master Geordie Hero of B3ta., Tue 19 May 2009, 21:37, archived)

It is, strictly speaking.
But their logo looks like an "a" and always has their name asics after it, so people call them aasics.
( Master Of Turnips. Only gays and morons believe in ghosts., Tue 19 May 2009, 21:39, archived)

in this case, it's probably sainsburys bAsics

( manolith hooray for me, Tue 19 May 2009, 21:40, archived)