kinetic typography?
is that like that style of video where all the text pops up in a manner not too dissimilar to how the song is played out?
( GrandmaOfShoes, Tue 23 Jun 2009, 11:46, archived)

that's the fella.
It's a fave of many ad campaigns when they can't think of anything original.

"why don't we just have some animated text of whatever the voiceover guy is saying?"
( RR I love you ... in a way, Tue 23 Jun 2009, 11:54, archived)

but it's shit.

( GrandmaOfShoes, Tue 23 Jun 2009, 12:00, archived)

It is when it doesn't add anything to what's being said, rather just mimics it.
Rubbish.
( RR I love you ... in a way, Tue 23 Jun 2009, 12:04, archived)