It makes no sense from a money making point of view.
It's clearly a dig back at the fans. He's a fat millionaire, upset at JMG. So he's acting with childlike petulance.
A bit like how it can get on here.
(Jam Master GeordieHero of B3ta., Thu 5 Nov 2009, 10:24,
archived)
I bet Mike Ahsley is a WoW'er
(RRI love you ... in a way, Thu 5 Nov 2009, 10:25,
archived)