
like how betting sites are either aimed at bored housewives or football thugs, like waitrose is aimed at middle class faaaamlies, like how all sorts of the same things are marketted in all sorts of different ways.
( , Tue 25 Jan 2011, 18:26, archived)

some towards some imagined upper classes, and it is all just soup.
( , Tue 25 Jan 2011, 18:28, archived)

but this is why I mentioned clothes shops in particular to start with. Women's clothes shops, you see, market things to women, while men's clothes shops market things to men, and the reason different images work in either case is alarmingly simple. It is because men and women are different and it's pointless pretending otherwise. Feminists might like us to believe that this image of femininity is a conspiracy by the patriarchal social order devised to keep women in submission, but the thing about that is that it's bollocks.
( , Tue 25 Jan 2011, 18:31, archived)

with marketing women things to women and men things to men.
( , Tue 25 Jan 2011, 18:32, archived)

( , Tue 25 Jan 2011, 18:33, archived)

Apparently I'm letting the side down if I don't want a career, fuck that, that's a man's game.
( , Tue 25 Jan 2011, 18:38, archived)

with the idea that you would let the side down if you don't want a career, easy mistake.
( , Tue 25 Jan 2011, 18:39, archived)

It does strike me though that modern women are expected to live up to both sets of ideals somehow.
( , Tue 25 Jan 2011, 18:40, archived)

( , Tue 25 Jan 2011, 18:44, archived)

"women things" and "men things" implicitly supposes that men and women are different.
How can I put this more directly.
Men and women are different. Marketing people know this fact and exploit it. And it works.
( , Tue 25 Jan 2011, 18:36, archived)

you are confusing sexism with the fact that men and women are different.
( , Tue 25 Jan 2011, 18:37, archived)

or at least to act on it is, it necessitates different behaviour towards one and the other, in other words discrimination.
( , Tue 25 Jan 2011, 18:39, archived)