There was a leaflet put around a uni in the states about knob rot and getting tested for it and they didn't get much take up. However, next year they put a map on the leaflet and loads of people turned up.

Something like that, I probably nicked that from Freakonimics or a similar book
( magnum, Mon 13 Jun 2011, 20:22, archived)

There's a google map
with an overlay defining our different divisions which I was rather proud of. Nobody's mentioned that though.

The site is simple and plain. It makes it easy to get information you're looking for and has pretty good accessibility shit built in. I thought that better than having a bells and whistles thing that people aren't going to be able to use.
( CowJam, Mon 13 Jun 2011, 20:26, archived)

As I tell our designers
It's the size of the button, not the shape of it.
( magnum, Mon 13 Jun 2011, 20:32, archived)