Fuck yes!Also, have another gem from the uni branding team...
Core design elements
Active minds come in all shapes and sizes. Ideas, thoughts, theories and experiences shift and expand, taking on new forms, and impacting on the greater world. This process is constantly evolving and our identity should reflect that.
Shape of thought device
This is the University of Sydney shape of thought.
It represents the flourishing of minds and ideas. It establishes the University as the starting point for idea generation, research and education. It’s a magnetic and memorable visual language celebrating ideas and where they come from.
The shape of thought is a graphic device unique to the University of Sydney that is used throughout our communications collateral.
It comprises of the following elements:
* The masterbrand red box. In most cases this is used to house the University logo and establishes the genesis of the device.
* Up to 4 squares that gradually increase in size and proportion.
* Solid colour, imagery and/or type can be housed in the squares
Construction
The squares can contain solid colour, imagery and/or type. (Exact structure dependant on where the communication piece fits with the tiering system and the brand architecture).
While a selection of variations have been designed there are a few simple rules that will help ensure the graphic device is used appropriately and consistently:
1. The shape of thought always appears with the masterbrand red box followed by a square.
Up to 4 squares can used.
2. The masterbrand red box is fixed.
Do not change the colour, size or proportion. The full colour reverse University primary logo is always to be used when housed in the masterbrand red box.
3. The first square is built relative to the size and proportion of the masterbrand red box. This square is always situated bottom aligned to the base and left aligned to the mid point of the masterbrand red box.
Each square that subsequently follows should always proportionally increase in size and be relative to the grid it sits on.
4. The shape of thought is built vertically and upwards in size order creating a staggered and fluid device
5. All shapes should overlap in smallest to largest size order with the masterbrand red box always appearing in front. As you build it, each box layer that follows should sit underneath.
Exact shape of thought construction aligns to the brand architecture theory. Please refer to each application for guidelines on how to apply the brand.
(Core design elements
Active minds come in all shapes and sizes. Ideas, thoughts, theories and experiences shift and expand, taking on new forms, and impacting on the greater world. This process is constantly evolving and our identity should reflect that.
Shape of thought device
This is the University of Sydney shape of thought.
It represents the flourishing of minds and ideas. It establishes the University as the starting point for idea generation, research and education. It’s a magnetic and memorable visual language celebrating ideas and where they come from.
The shape of thought is a graphic device unique to the University of Sydney that is used throughout our communications collateral.
It comprises of the following elements:
* The masterbrand red box. In most cases this is used to house the University logo and establishes the genesis of the device.
* Up to 4 squares that gradually increase in size and proportion.
* Solid colour, imagery and/or type can be housed in the squares
Construction
The squares can contain solid colour, imagery and/or type. (Exact structure dependant on where the communication piece fits with the tiering system and the brand architecture).
While a selection of variations have been designed there are a few simple rules that will help ensure the graphic device is used appropriately and consistently:
1. The shape of thought always appears with the masterbrand red box followed by a square.
Up to 4 squares can used.
2. The masterbrand red box is fixed.
Do not change the colour, size or proportion. The full colour reverse University primary logo is always to be used when housed in the masterbrand red box.
3. The first square is built relative to the size and proportion of the masterbrand red box. This square is always situated bottom aligned to the base and left aligned to the mid point of the masterbrand red box.
Each square that subsequently follows should always proportionally increase in size and be relative to the grid it sits on.
4. The shape of thought is built vertically and upwards in size order creating a staggered and fluid device
5. All shapes should overlap in smallest to largest size order with the masterbrand red box always appearing in front. As you build it, each box layer that follows should sit underneath.
Exact shape of thought construction aligns to the brand architecture theory. Please refer to each application for guidelines on how to apply the brand.
Colonel Boris "...a desperate Buzzfeed imitation...",
Thu 1 Apr 2010, 13:11,
archived)
why can't they just have a crappy circle thing like everybody elseor, as it is a university, a crappy circle thing like everybody else with a coat of arms.
(,
Thu 1 Apr 2010, 13:13,
archived)
We're not allowed to use the coat of arms.Actually forbidden. We have to use the childishly drawn 'shield' logo, but then only on approval.
( Colonel Boris "...a desperate Buzzfeed imitation...",
Thu 1 Apr 2010, 13:17,
archived)
how's that for thinking inside the box...
(
Moon Girl Technologies horrendous beanbag,
Thu 1 Apr 2010, 13:15,
archived)
If I hate a particular group more than creationistsOr fundamentalists or...
It's fkn marketing/branding wankers. Really, give me a gun and a room full of these people and I will make the world a better place.
It's the gobsmacking blandness and intellectual poverty of these people that deserves dum dum bullets to the nethers.
Actually this would be a splendid qotw, examples of marketing departments insulting the collective intelligence of the human race
S
(It's fkn marketing/branding wankers. Really, give me a gun and a room full of these people and I will make the world a better place.
It's the gobsmacking blandness and intellectual poverty of these people that deserves dum dum bullets to the nethers.
Actually this would be a splendid qotw, examples of marketing departments insulting the collective intelligence of the human race
S
simbosan Hello you cunt,
Thu 1 Apr 2010, 13:20,
archived)
I would so vote for that. Colonel Boris "...a desperate Buzzfeed imitation...",
Thu 1 Apr 2010, 13:24,
archived)
'It comprises of the following elements:' is incorrect grammar.'It comprises the following elements:' or 'It consists of the following elements:'
(
Curis,
Thu 1 Apr 2010, 13:31,
archived)
I just got sent a copy of the branding guidelines for the brand I been working for over the past 6 monthsTurns out...I really didn't need them
(
emvee cruor deo cruoris,
Thu 1 Apr 2010, 13:30,
archived)