Generally speaking, in contract law terms, a retailer doesn't have to sell an item at the marked price. For there to be a binding contract there has to be an offer which has been accepted. In the context of sale of goods, the offer is made by the customer when they present the goods at the payment point (if the customer offers to buy the goods at the marked price).
The till operator is then free to accept, or reject, that offer. This means that if a till operator spots that goods have been mispriced, they can reject a customer's offer to buy at the incorrect price, and offer the customer the chance to buy at the correct price.
(, Wed 15 Oct 2008, 12:13, Reply)
I bought a console game a while ago because it was marked at £20 (cheap for a new game but not unreasonable).
The bloke at the till said it was the wrong price and wouldn't sell it to me because I could easily have swapped the stickers.
I accepted and went to leave but before I did I popped back to the shelf and picked up two more copies marked £20 and returned to the desk to hand them to the cashier so he wouldn't get any more problems.
"Ah," He said, "Fair enough, you can have it for £20 then"
Which was nice.
(, Wed 15 Oct 2008, 12:19, Reply)
I've worked in stores that have legally been forced to sell some items of furnature for a much lower price as that was the advertised price.
It's misleading the consumer.
(, Wed 15 Oct 2008, 12:29, Reply)
if memory serves...
(, Wed 15 Oct 2008, 12:37, Reply)