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This is a link post Southampton pub ordered to change name of 20 years because of stupid new movie
It was my favourite drinking hole when I lived down that way. Boo to the Saul Zaentz Company! Boo!
(, Tue 13 Mar 2012, 13:52, Reply)
This is a normal post Does it really matter?

In a nice way - I mean why can't they just leave them alone?
(, Tue 13 Mar 2012, 13:58, Reply)
This is a normal post they should rename it to 'Saul Zaentz is a fucking cunt'

(, Tue 13 Mar 2012, 14:03, Reply)
This is a normal post
... ™
(, Tue 13 Mar 2012, 14:05, Reply)
This is a normal post Fucking greedy American cunts

(, Tue 13 Mar 2012, 14:09, Reply)
This is a normal post This

(, Tue 13 Mar 2012, 14:22, Reply)
This is a normal post Totally
I think the new movie has a 500 million dollar budget, it will probably rake in 4 times that over its lifetime.
(, Tue 13 Mar 2012, 14:23, Reply)
This is a normal post erm
"It features characters from Tolkien's stories on its signs... and the face of Lord of the Rings film star Elijah Wood on its loyalty card."

"Landlady Ms Roberts said: "We were absolutely stunned. It was completely unexpected, we never intended to infringe anyone's copyright."

except presumably the copyright owner of the image of Elijah Wood?
(, Tue 13 Mar 2012, 14:09, Reply)
This is a normal post They should give away copied DVD's of the new film with each pint.

(, Tue 13 Mar 2012, 14:15, Reply)
This is a normal post I was sympathetic
Until I saw that they Elijah Wood on the loyalty card
(, Tue 13 Mar 2012, 14:15, Reply)
This is a normal post They rather shot themselves in the foot there

(, Tue 13 Mar 2012, 14:18, Reply)
This is a normal post Yeah you're right
That was a little silly of them, and it muddies the waters. But that's not what they're being ordered to change - the Saul Zaentz Company owns the rights to the title and characters of the book, not Elijah Wood's face.

I know, legally they're within their rights to protect their IP, but it just seems so mean and pointless; it's not like the existence of a student pub in Southampton has any real financial relevance to them.
(, Tue 13 Mar 2012, 14:33, Reply)
This is a normal post Well, yeah
The Tolkien estate didn't seemed to mind for twenty years, but pushing it with characters from the movie was taking a bit to far, and you would have thought someone their end would have said, 'hang on a sec'
(, Tue 13 Mar 2012, 14:54, Reply)
This is a normal post Honestly
I don't think using the movie images had anything to do with it - see www.bbc.co.uk/news/uk-england-birmingham-15825960 - it looks much more like they're just done a blanket search for any businesses using the word 'Hobbit' in their name and sent them all nasty letters.
(, Tue 13 Mar 2012, 15:00, Reply)
This is a normal post It's all a bit silly I agree
but what do you expect from corporate America when they want to do it by the letter? I just think it's a shame the Tolkien estate have allowed them to be so anal about it
(, Tue 13 Mar 2012, 15:04, Reply)
This is a normal post The trouble is....
... the movie studios are in a difficult position. On the one hand, they are, believe it or not, human too, mostly, and most likely don't actually WANT to pursue some obscure pub in what is to them some backwater town just because it's got an infringing name and some amusingly named cocktails.

BUT... if someone else then infringes *properly* - like, releases a bunch of action figures or books or whatever and makes a mint out of them- and the studio can be shown to have known about the pub and done nothing, they can be shown to have not been bothered about infringement before... and if you can show that the trademark isn't worth anything because, for example, the owner didn't take steps to defend it, then the trademark lapses and it's a free-for-all.
(, Tue 13 Mar 2012, 15:06, Reply)
This is a normal post There is something called common sense at the end of the day
and I really don't think an obscure pub in Southampton, or the name of a cocktail, will have any effect on the forthcoming movie's ability to generate box office sales, where as a line of toys probably would to the overall profit; especially if they wanted to release a line of their own, which they undoubtably will. If that makes any sense
(, Tue 13 Mar 2012, 15:12, Reply)
This is a normal post I've heard this argument a few times
But I've always been a little skeptical - is this really the case? Surely a company can choose who to pursue and who to leave alone, can't they? Why should choosing to allow one company to use your IP preclude you from stopping another?

I mean, say my brother comes along and takes my lawnmower* without asking. If I decide not to prosecute him, it doesn't automatically follow that the lawnmower is now public property.**

*I do not own a lawnmower

**Also I accept that possibly lawnmower ownership is not a direct analogue to copyright law
(, Tue 13 Mar 2012, 15:34, Reply)
This is a normal post Short answer...
Yes, this is really the case.

It is simply not worth it for them to "just let it go" because it's "just a pub". There are *millions* at stake.
(, Tue 13 Mar 2012, 22:41, Reply)
This is a normal post twats, really

(, Tue 13 Mar 2012, 14:24, Reply)
This is a normal post I'm sure there's got to be something here about "squatters rights" or some such thing after trading for 20 years
And how long till The Hobbit goes out of copyright, anyway? I thought that only lasted 70 years.
(, Tue 13 Mar 2012, 14:14, Reply)
This is a normal post That would be somewhat acceptable...
But many US companies treat the world as under US law. www.youtube.com/watch?v=tk862BbjWx4
(, Tue 13 Mar 2012, 14:48, Reply)
This is a normal post I dunno
Isn't it 70 years after the death of the author? In which case, still a few years to go.
(, Tue 13 Mar 2012, 14:51, Reply)
This is a normal post also this:
www.bbc.co.uk/news/uk-england-birmingham-15825960
(, Tue 13 Mar 2012, 14:43, Reply)
This is a normal post I used to live in Southampton, and went there sometimes too.
To be honest I couldn't give a flying fuck if they change their name, surprised they got away with it so long.
(, Tue 13 Mar 2012, 15:42, Reply)
This is a normal post Similar story happened in my village when they closed The Herbie Goes Bananas Inn :(

(, Tue 13 Mar 2012, 16:15, Reply)
This is a normal post Well there goes my plan to open the leathal weapon 3 carvery

(, Tue 13 Mar 2012, 16:35, Reply)