Lovely advert
Ridiculously cute advert, surprised no other washing-up liquids have thought of doing a similar one.
Sod your dishes and soft hands, look at the duckies!
(, Sun 6 Mar 2011, 4:19, Reply)
Hmmmm
Quite widely thought of as an exploitative and rather unpleasant advert. I will give you the benefit of the doubt, and assume you don't know that, but look again and this is an advert that makes money from silent misery.
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more balanced than jeremy beadle It wasn't me..., Sun 6 Mar 2011, 4:29,
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Silent misery?
The product is used to help animals in oil spills, and they donate money to help with that.
(, Sun 6 Mar 2011, 4:44, Reply)
Yes
But they didn't do anything before the Gulf oil spill. Now they do. Soon they won't. They made a lot of money from a big disaster. I have a bit of a moral debate on this one. The money they donated clearly goes to a worthwhile cause, but they wouldn't have thought about it if it wasn't there on their local shores. It's a bit of a cynical advertising ploy...
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more balanced than jeremy beadle It wasn't me..., Sun 6 Mar 2011, 4:52,
Reply)
I think you'll find that it's called
Ethical Marketing. At least it's one step up from non-ethical marketing.
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buffet_the_appetite_slayer ٩(●̮̃•)۶ jacked in to the ICE on, Sun 6 Mar 2011, 6:39,
Reply)
so, they are guilty of not cleaning the animals that didn't suffer after an oil spill that didn't happen...
and only deciding to act when an oil spill did happen?
what?
and since when was it a detergent manufacturers responsibility anyway?
(, Sun 6 Mar 2011, 6:58, Reply)
Actually
They have donated their product for the purpose of cleaning birds caught in oil spills since 1988 (prior to the Exxon Valdez spill), and are the product listed by the International Bird Rescue Research Centre as 'best practice' for this purpose. In recent years they have donated over $100,000 per year to this cause.
This particular campaign commenced in June 2009 (The advert shown here was produced in May 2009-12 months prior to the Gulf of Mexico spill). While there's a kind of dark serendipity about the cooincidence of this campaign and the BP spill, and while they could always be doing more to support their cause in terms of actual donations and product research, it is categorically incorrect to say that this is a campaign which is completely cynically centred on the Gulf Oil spill and unlikely that these efforts will cease following the Gulf of Mexico cleanup (considering they have a past history of involvement with this cause stretching back over 20 years).
(, Sun 6 Mar 2011, 7:03, Reply)
I stand corrected!
It's an interesting thing about B3TA - Last time this was posted, there was a huge amount of hatred and (now proved wrong by the above) comments about the 'cashing-in on disaster' element of the advert. It goes to show that you should never allow a website to influence your opinion too much, even if it is B3ta!!
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more balanced than jeremy beadle It wasn't me..., Sun 6 Mar 2011, 11:53,
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It's too late!!
Every time I venture outside the safety of my flat, all I can see are CDCs, Goatses, and kittens!! The CDC thing is a particular problem, because if I let my guard down, I end up saying to friends 'look at that, it looks like a cock!', normally followed by blank looks and me desperately trying to explain where the shaft and balls are.
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more balanced than jeremy beadle It wasn't me..., Sun 6 Mar 2011, 14:24,
Reply)