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Marketing bollocks, buzzword bingo, or your mum saying "fudge" when she really wants to swear like a trooper. Let's ride the hockey stick curve of this top hat product, solutioneers.
Thanks to simbosan for the idea
( , Thu 8 Apr 2010, 13:13)
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For every action, there is an equal and opposite reaction
Isaac Newton
He did not say for every proaction. The opposite of a nuclear reactor is not a nuclear proactor (though if there were such things, the numpties that came up with it would no doubt pronounce it as "noo-kyoo-lar"). When someone acts to prevent a potential problem, they are taking action to prevent it.
Proactive is a made up word for those too ignorant or stupid to realise that the opposite of "ractive" is "active"
And, The Incredible Sulk,, Inspections, smoke alarm installations, and education are not proactive activity, they are prevention and mitigation activity. The word "activity" conveys all the "getting off their arses before bad things happen rather than waiting for stuff to happen then reacting to it" meaning necessary for anyone with a firmer grasp of English than the average seven year old to understand it. Similarly, answering Fire Calls is not "reactive activity", it is "reaction".
See where we're going with this...?
( , Fri 9 Apr 2010, 13:41, Reply)
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