
Marketing bollocks, buzzword bingo, or your mum saying "fudge" when she really wants to swear like a trooper. Let's ride the hockey stick curve of this top hat product, solutioneers.
Thanks to simbosan for the idea
( , Thu 8 Apr 2010, 13:13)
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They're called jingles, right? Always have been, right? Wrong. The ex is in marketing. They're called 'sonic mnemonics' now. Wankers.
( , Tue 13 Apr 2010, 15:38, 2 replies)

It's amazing how you can get people to act almost exactly how you want them to using an aural hook.
( , Tue 13 Apr 2010, 15:49, closed)

Jingles are different from sonic mnemonics - AKA sonic logos. A jingle would be a full tune - either fully song or top &/or tail like the 'we buy any car' or 'go compare' ads, the sonic logo is the intel/direct line thing. Different thing.
( , Wed 14 Apr 2010, 16:13, closed)
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