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Marketing bollocks, buzzword bingo, or your mum saying "fudge" when she really wants to swear like a trooper. Let's ride the hockey stick curve of this top hat product, solutioneers.
Thanks to simbosan for the idea
( , Thu 8 Apr 2010, 13:13)
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And a lot of the time, the implication is that said 'celebrity' has personally formulated the fragrance/shampoo/other cosmetic product. Of course, the fact of the matter is that a team of white coated scientists have been beavering away in a lab somewhere to produce the new chemical concoction, and the marketing people have meanwhile been looking for some famous person to say it's theirs to make gullible idiots buy it.
Not that I'm cynical about such things, of course.
( , Wed 14 Apr 2010, 11:05, Reply)
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