The Dirty Secrets of Your TradeSo, Television is a hot bed of lies, deceit and made up competitions. We can't say that we are that surprised... every job is full of this stuff. It's not like the newspapers currently kicking TV whilst it is down are all that innocent.
We'd like you to even things out a bit. Spill the beans on your own trade. Tell us the dirty secrets that the public need to know.
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chthonic, Thu 27 Sep 2007, 10:31)
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I used to work in advertisingas a strategist, for what's consistently judged as the top "creative" agency in the UK, writing briefs for creatives and researching advertising effectiveness.
it is a fact that a lot of the most effective "creative" advertising works in a very similar way to hypnosis; basically, in the way it refers to a person's/demographic's extant impressions then laterally suggests new ones on the back of this.
what the company particularly enjoyed doing was working together to use said technique to induce heightened states of awareness (trance) in fledgling co-workers, thus maintaining the status quo while identifying the willing and able.
in my early twenties, starting out on my own for the first time, working long hours and unsuspecting, it fucked me up paranoid-wise for quite a while. today i'm merely bitter, cognitive therapy sorted out the paranoia. nowadays i work with people with learning difficulties, a useful job involving much more well-adjusted individuals.
and in case you're thinking "i wouldn't fall for it", this is a well understood marker of high suggestibility (it makes you more engageable and suggests a tendency to reason by induction)
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octopus footwear raaa, Thu 27 Sep 2007, 16:35,
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