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(, Sun 1 Apr 2001, 1:00)
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In which case, they shouldn't be 'lumped together'
Where there is obvious cross-over then you can create a brand for them, where there are clear 'stand alone' business interests, you can give them their own identity. You don't want someone appearing to be spreading themselves too thinly. If things don't compliment one another, then keep 'em seperate!

(Although if Battered has a different view, listen to him!!!)
(, Sun 22 Jan 2012, 23:31, 1 reply, 14 years ago)
The three in the leisure/hospitality area are easy to bring together in a brand identity.
I think they're the main focus anyway.
(, Sun 22 Jan 2012, 23:33, Reply)
Some times the correct answer
Isn't the answer someone expects.

Ask the OT Marketing master!
(, Sun 22 Jan 2012, 23:38, Reply)

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