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rob, Wed 29 Nov 2006, 16:33)
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French cosmetics companiesWhen marketing a new line of sun-tan lotion aimed at children, be sure to check how the product name sounds when said out loud in all target markets. Alternatively, don't be surprised when an entire nation double-takes on half-hearing your advert for 'Rapido' lotion, before wondering "Did they just tell me to spray my child with a paedo?"
(, Sun 20 Jul 2008, 0:30, Reply)
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