Supermarkets
Worried that a competitor's advertising campaign is making you look bad by pointing out that they're cheaper than you? Simply invent your own comparison method which, whilst utterly meaningless, sounds convincing and makes you look cheaper. For example, compare the cost of one of your customers' 'baskets' to the cost of buying the same items at your competitors, being careful not mention that your customers probably bought most of those items because they were on special offer that week, whereas the competitor was charging full-price because their special offers were on other items. Voila! Now you can claim to be cheaper!

Oh, and when comparing yourself to Sainsburys, make sure you compare prices and not 'Amount of eyelid and anus in own-brand products'.
(costas, Tue 24 Feb 2009, 12:45, 1 reply, 15 years ago)

It's funny...
...because it's true
(Patrice Ici Reticulating Splines, Thu 5 Mar 2009, 16:56, Reply)