I went to Ikea last night...
Last night I went to Ikea Wembley for a nice glass shelving unit - a bargain at £40. I am now £120 lighter.

I bought a lantern. I don't need a lantern. Yet a lantern I now own.

I bought a one-cup cafetiere and 100 tea light candles (£1.38!). Twenty-four hours ago, had you asked me if I need a cafetiere and a block of low-grade candles I'd have said no. Now I can't possibly live without them.

I bought a rug, some heavy duty salad tongs and some loganberry-scented candles. I bought a set of coloured knives.

I bought a table for £5. A TABLE! It's currently stored flat-pack because I don't want it and I don't have room for it. BUT IT WAS ONLY FIVE POUNDS!

What the actual fuck happens to the part of the brain which handles reasoning when you walk into that place?
(Miraclefish How appropriate, you fight like a cow, Fri 1 Oct 2010, 12:41, 6 replies)

What happens?
The "reasoning" brain is confronted by too much choice, at which point it shuts down and becomes the willing toy of whatever the marketers want it to be. There's a reason marketers talk about "impulse purchases" - the goal of most marketing is to get you not to consciously consider what you buy, because influencing your unconscious mind is a piece of piss.

By the same token, very wary of any politician who says that the goal of public services should be "choice" if any profit-making enterprise is involved.
( shinyshinyscalp less a man, more a way of life, Fri 1 Oct 2010, 12:46, closed)

Ha Ha
you bought shit from ikea.
(M61A1 CUPID- STUNTS, Sat 2 Oct 2010, 9:28, closed)

I went to Ikea with my newly moven-in girlfriend. By the time we'd reached the checkouts, I would gladly have paid £140 to leave there, even with nothing. Thank god they had ice cream cones cheap by the doorway.
(johnson, Sat 2 Oct 2010, 13:33, closed)

I have that table!
the tealights, a massive baroque style plastic photo frame, x4 vases, x 3 purple fake flowers... IKEA has the power :(
(MissFlee tried again on, Mon 4 Oct 2010, 11:29, closed)

Is that you, darling?
You never told me you were a B3tan.
(Billy The Fish wants to gargle with Lucy Pinder's bath water, Tue 5 Oct 2010, 12:32, closed)

Ingvar Kamprad
Founder of Ikea is Satan, that's why.
(Rebooted Frazer Smoothly scrolling since, Wed 6 Oct 2010, 17:18, closed)