'What is really important here is an evolutionary refinement of the logo, which is a mirror image of the strategy,' said Howard Schultz, CEO of Starbucks. 'This is not just, let's wake up one day and change our logo.'
No, it's 'let's wake up one day and pay some branding company $30,000,000 to change our logo'.
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Wed 5 Jan 2011, 22:19,
archived)
No, it's 'let's wake up one day and pay some branding company $30,000,000 to change our logo'.
£75,000.00 please, mister chairman.
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Wed 5 Jan 2011, 22:30,
archived)