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# I see Starbucks has got a new logo, it's interesting to see how it's changed over the years
and to try and imagine where it might end up sometime in the future...

(I helped save b3ta! ..wil, Wed 5 Jan 2011, 22:11, archived)
# I was quite surprised when I found out it was a mermaid spreading her fishy legs
still not sure why it is
(I helped save b3ta! HappyToast Groat froth, Wed 5 Jan 2011, 22:15, archived)
# hahahahahahahahahahahah
(I helped save b3ta! Michael Ellis contributes nothing, Wed 5 Jan 2011, 22:20, archived)
# it's not a joke, that's what it is
www.seriouseats.com/images/starbuckslogos.jpg
(I helped save b3ta! HappyToast Groat froth, Wed 5 Jan 2011, 22:23, archived)
# I think that dates back to the time when they were a small local outfit
and were a bit quirky and unusual.
(I helped save b3ta! mofaha ┐( ˘_˘)┌ ʅ(́◡◝)ʃ, Wed 5 Jan 2011, 22:21, archived)
# I knows it goes back to the 70s and its a Nordic woodcut of a siren/mermaid
but why is she spreading her legs and shoving her feet in her ears?
(I helped save b3ta! HappyToast Groat froth, Wed 5 Jan 2011, 22:22, archived)
# Too much coffee man
too much coffee.
(I helped save b3ta! mofaha ┐( ˘_˘)┌ ʅ(́◡◝)ʃ, Wed 5 Jan 2011, 22:24, archived)
# I believe that's where the coffee came from initially
(I helped save b3ta! mediocre ha ha ha, you're reading this, Wed 5 Jan 2011, 22:25, archived)
# ahhh!
so that's where the term 'flicking one's bean' comes from...

*understands now*
(I helped save b3ta! PedroHin My car pal tuna's synth drum, Wed 5 Jan 2011, 23:16, archived)
# For fucksake
SINCE WHEN DO MERMAIDS HAVE LEGS?!
(the Angry Gumball Harmless American, Wed 5 Jan 2011, 22:46, archived)
# good point man, good point
your anger is justified
(I helped save b3ta! Elvis impersonator, Wed 5 Jan 2011, 23:57, archived)
# Hahaha
CANNOT UNSEE
(I helped save b3ta! taters Bah weep grahnah weep ninibong, Wed 5 Jan 2011, 22:39, archived)
# Hahahaha!


(I helped save b3ta! Boris Johnson's Press Secretary, Wed 5 Jan 2011, 22:16, archived)
# i was in there last year
after visiting my friend in hospital. an ambulance driver came in and bought a frappuccino, a drink i was unfamiliar with.
"what's that?" i asked him.
"nice" he replied.
fair play.
(I helped save b3ta! Smash Monkey lowering the tone of the whole internet, Wed 5 Jan 2011, 22:17, archived)
# :D
(I helped save b3ta! Boris Johnson's Press Secretary, Wed 5 Jan 2011, 22:20, archived)
# And
about 500 calories a pop!
(I helped save b3ta! ..wil, Wed 5 Jan 2011, 22:23, archived)
# never tried one
i like my caffeine in unadulterated, almost lethal lewvels.
(I helped save b3ta! Smash Monkey lowering the tone of the whole internet, Wed 5 Jan 2011, 22:26, archived)
# Hah
"What is really important here is an evolutionary refinement of the logo, which is a mirror image of the strategy," said Howard Schultz, CEO of Starbucks. "This is not just, let's wake up one day and change our logo."

No, it's "let's wake up one day and pay some branding company $30,000,000 to change our logo".
(I helped save b3ta! mofaha ┐( ˘_˘)┌ ʅ(́◡◝)ʃ, Wed 5 Jan 2011, 22:19, archived)
# why do I never get these jobs :(
(I helped save b3ta! HappyToast Groat froth, Wed 5 Jan 2011, 22:23, archived)
# 13 seconds with the Crop tool - job done.
£75,000.00 please, mister chairman.
(I helped save b3ta! drimble he'd been white, he'd been black, Wed 5 Jan 2011, 22:30, archived)
# They had to redesign it for the middle east -no mermaid on it at all...
(I helped save b3ta! Jimbuktu See? Right here, Wed 5 Jan 2011, 23:04, archived)
# in Iran it's a picture of Amermaidinejad
fact!
(I helped save b3ta! Elvis impersonator, Wed 5 Jan 2011, 23:15, archived)
# Arf!
I have a mug from there, it looks like the sydney opera house.
(I helped save b3ta! Jimbuktu See? Right here, Wed 5 Jan 2011, 23:34, archived)
# You forget several months spent making up marketing claptrap.
(Pie of Meat ___°¬¯O¯____\o/_____/\_,____Y¯¯Y, Wed 5 Jan 2011, 23:19, archived)
# Oh dear lord
(Omicron 2 years gone in a flash, Wed 5 Jan 2011, 23:07, archived)