There's really a branding team?
The Alchemist king of the needlessly complicated,
Thu 1 Apr 2010, 12:47,
archived)
They have to mark the cattle some how
El Cid ...wing attack plan R...,
Thu 1 Apr 2010, 12:49,
archived)
$20 million over 3 years.$7 million up front to several companies and $13 million by the end of the first phase. All taken from the in-house teaching budget. All because the new VC wants to make a name for himself. The branding web pages are not available to the public - one wonders if that's because they would then look like arses.
Here's a snippet from one page...
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Tone of voice
Introduction
When we speak with one voice, people remember and understand our message.
This section of the Brand Style Guidelines tells you about the University's tone of voice – its underlying principles and how to use it.
We have prepared a simple checklist to help you when writing communications for the University.
These pages also include the University’s Editorial Style Guide – which sets out grammar tips and conventions for frequently used terminology – and provide links to other resources that will help you write for the University (such as advice on how to write for the web).
Setting the scene
Imagine a conversation between the University's most brilliant minds, past and present.
The exchanges are inspiring and engaging, intense and energetic. What people say is informed and authoritative, but also crackling with intellect and, occasionally, a show of wit.
People ask questions, share opinions and discuss new insights. They are not afraid to be controversial or provocative.
Sentences tend to be short, sharp and well thought out, prompting a lively exchange.
The vocabulary is evocative and rich, but never alienating or elite.
This is our tone of voice, which reflects and brings to life who and what we are, as people, and ultimately, as an institution.
#------------
(Here's a snippet from one page...
#------------
Tone of voice
Introduction
When we speak with one voice, people remember and understand our message.
This section of the Brand Style Guidelines tells you about the University's tone of voice – its underlying principles and how to use it.
We have prepared a simple checklist to help you when writing communications for the University.
These pages also include the University’s Editorial Style Guide – which sets out grammar tips and conventions for frequently used terminology – and provide links to other resources that will help you write for the University (such as advice on how to write for the web).
Setting the scene
Imagine a conversation between the University's most brilliant minds, past and present.
The exchanges are inspiring and engaging, intense and energetic. What people say is informed and authoritative, but also crackling with intellect and, occasionally, a show of wit.
People ask questions, share opinions and discuss new insights. They are not afraid to be controversial or provocative.
Sentences tend to be short, sharp and well thought out, prompting a lively exchange.
The vocabulary is evocative and rich, but never alienating or elite.
This is our tone of voice, which reflects and brings to life who and what we are, as people, and ultimately, as an institution.
#------------
Colonel Boris "...a desperate Buzzfeed imitation...",
Thu 1 Apr 2010, 12:56,
archived)
:D Fan-fucking-tastic."crackling with intellect" ! "vocabulary is evocative and rich, but never alienating or elite" !
Comedy gold. Well worth every million bucks...
(Comedy gold. Well worth every million bucks...
The Alchemist king of the needlessly complicated,
Thu 1 Apr 2010, 13:00,
archived)
Not even the tip of the iceberg, old chap.The way our department is talkng, it's like 4chan planning a raid. There's talk of spamming the branding team with every poster and presentation we've ever made as they won't let us have a copy of the new uni logo without having approved the layout of our work first.
Rumour has it half the department will be going to international conferences with "insert uni logo here" on every powerpoint slide and poster...
(Rumour has it half the department will be going to international conferences with "insert uni logo here" on every powerpoint slide and poster...
Colonel Boris "...a desperate Buzzfeed imitation...",
Thu 1 Apr 2010, 13:04,
archived)
"Sentences tend to be short, sharp and well thought out, prompting a lively exchange."That's quite a long sentence no?
(
Curis,
Thu 1 Apr 2010, 13:03,
archived)
it's certainly style getting in the way of content.What if they come across a sentence that they don't understand? will they approve of it
(so that they logo can go on it)?
They can't have complete knowledge of everything. Some sentences have to be longer than others.
What about necessary Jargon?
Methnks you can have a lot of fun with this heh heh heh.
(,
Thu 1 Apr 2010, 13:11,
archived)
(so that they logo can go on it)?
They can't have complete knowledge of everything. Some sentences have to be longer than others.
What about necessary Jargon?
Methnks you can have a lot of fun with this heh heh heh.