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This is a normal post Loads of factors go into this....
like:
how it's being used (print/online/billboards)
where (how many countries, and which ones)
who for (charity/business)
what for (commercial product/service or internal comms)

Find a similar one on Getty (gettyimages.co.uk), and play about with their pricing. My guess is you should be able to get a grand pretty easily, as it's a distinctive shot that would be tricky to find an alternate for, but you might be able to get more depending on who they are and how they're using it.

(NB, if it's one of our art directors asking, however, the answer is £50)


***EDIT: just noticed you did say trade brochure. If it's from a company direct (rather than agency), they'll probably go mental if you say a grand, as they find it outrageous when agencies explain to them that they can't have it for free. This doesn't mean you shouldn't stick to your guns though.
 (I helped save b3ta! prince-igor si tacuisses, philosophus mansisses, Wed 12 Oct 2011, 17:48, Reply)
This is a normal post ^all of that with knobs on^

(I helped save b3ta! Wildyles is back to rimming chimps, Wed 12 Oct 2011, 17:57, Reply)
This is a normal post Ta
I rather suspect that a grand might be taking the piss somewhat, but that it should be possible to get somewhere above £50.
 (I helped save b3ta! evil_andy Stick stick stick stick sticky sticky stick stick, Wed 12 Oct 2011, 17:58, Reply)
This is a normal post Even if it is
that is for them to tell you and not you, them.
 (I helped save b3ta! Jimbuktu See? Right here, Wed 12 Oct 2011, 18:08, Reply)
This is a normal post Agreed.
To be honest, if they've got any kind of professional outfit designing a brochure for them, they'll be paying upwards of £10k for that. If your image is on the cover, you should aim for a significant amount relative to that. If it's one of 30 images, and on an inner page, less so.
 (I helped save b3ta! prince-igor si tacuisses, philosophus mansisses, Wed 12 Oct 2011, 18:20, Reply)
This is a normal post *IMPORTANT ADDITIONAL MESSAGE*
Oh yeah, and if you get more from it than feel you would have done otherwise because you consulted the B3tan hive mind, be a good chap and donate a small proportion of the difference to B3ta.
 (I helped save b3ta! prince-igor si tacuisses, philosophus mansisses, Wed 12 Oct 2011, 18:24, Reply)
This is a normal post Rob says
you have some brown on your nose

;D
 (I helped save b3ta! Jimbuktu See? Right here, Wed 12 Oct 2011, 18:34, Reply)
This is a normal post Smells... like... twiglets...
but in a similar vein, I'm submitting an invoice to B3ta for all the bonuses and pay rises I've missed out on because of its existence.

It's only fair.
 (I helped save b3ta! prince-igor si tacuisses, philosophus mansisses, Wed 12 Oct 2011, 18:38, Reply)
This is a normal post Arf!
You do have a point though..
 (I helped save b3ta! Jimbuktu See? Right here, Wed 12 Oct 2011, 18:49, Reply)
This is a normal post How small?
Bear in mind I've got beer, rent, beer, food, beer, bills and beer to fork out for...
 (I helped save b3ta! evil_andy Stick stick stick stick sticky sticky stick stick, Wed 12 Oct 2011, 18:50, Reply)
This is a normal post after all that beer i'd guess about ...
> B=D < about that small.
 (I helped save b3ta! skeltonator Needs some new daps., Wed 12 Oct 2011, 19:49, Reply)
This is a normal post Not sure I can live up to that

(I helped save b3ta! evil_andy Stick stick stick stick sticky sticky stick stick, Wed 12 Oct 2011, 20:32, Reply)