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This is a link post New Toothpaste tube design
why isn't this being used right now, RIGHT NOW
IN MY MOUTH
 (I helped save b3ta! KittyWaste lives at Sleepingplanet.com, Wed 17 Aug 2011, 7:43, Reply)
This is a normal post The problem I have with that is the volume squeezed out
It looks like a thin strip - fine for the large toothbrush style in the picture, but for the small round electric brush (or children's brush) you won't get enough paste out in one covering, and double-layering it could easily lead to a sticky mess.

I'm not convinced the sliding cap would provide enough of a seal against evaporation either - the paste musn't lose its moisture or it will solidify inside the container.

And I'm not sure, but I can't see how they're avoiding the issue of leaving paste inside the container - the design looks just as susceptible to creasing and folding (and being angular, gives more spaces for paste to hide in) as the existing cylindrical containers.

Still, always nice to see new thinking on consumer packaging!
 (Zachariah Pardon, pardon. J'AI UNE POUSSETTE, Wed 17 Aug 2011, 8:05, Reply)
This is a normal post that's quite good, that is
i really hope it was invented in a shed.
 (Alphabet Soap boshboshboshbosh, Wed 17 Aug 2011, 8:05, Reply)
This is a normal post I was expecting something cock shaped... maybe i've been here too long?

(I helped save b3ta! Cerebus Sticky! Sticky! Stick! Stick!, Wed 17 Aug 2011, 8:48, Reply)
This is a normal post ditto, unfotunately.

(FartThroughAWalkieTalkie wished you were dead in ditch on, Wed 17 Aug 2011, 9:28, Reply)
This is a normal post this is absolutely
not true for me.

ahem....
 (I helped save b3ta! frox, Wed 17 Aug 2011, 10:35, Reply)
This is a normal post As one of the comments points out...
I love the design, but it will never fly. The manufacturers want you to waste toothpaste. Having 5% left in the tube, means you need to buy 5% more toothpaste. But it is even worse than that. Rumor has it, that some punk earned a cool million selling the idea of increasing the size of the opening from 5 to 6 mm. This increases the flow rate by about 40% and increased sales by over 20%. Now most of the manufacturers have a larger opening to encourage wasting toothpaste. A nice flat opening allows one to easily use less toothpaste while still getting enough to effectively clean teeth. The savings from packaging efficiencies will never make up for the losses in product sales.

Until things change, always spread a thin coating of toothpaste on your brush instead of squirting a “sausage” of toothpaste as the ads show. This will do the most to save your toothpaste, money and packaging.
 (I helped save b3ta! mr.dogshit The world's premier anthropomorphic canine faeces, Wed 17 Aug 2011, 9:44, Reply)
This is a normal post I swear I've seen a little plastic key thing you can buy
you attach it to the bottom of the tube, then roll it up as you go rather than squeezing and you get every last little bit of paste out.
 (I helped save b3ta! pixel_fucker is going to need a bigger brush, Wed 17 Aug 2011, 12:00, Reply)
This is a normal post Its no good as it requires movement to shut it afterwards.
My wife still wouldn't close the bloody thing.

www.b3ta.com/questions/annoyingpartners/post1307706

I however, like it, a lot. *click*
 (I helped save b3ta! NooShmoo It's a fantazmagorical pile of ultra bollocks, Wed 17 Aug 2011, 19:27, Reply)