Cinema Ads
A cinema audience, waiting for the film to start, is a trapped audience (mostly).
In the olden days, that would mean watching scratchy cheapo adverts for the tile warehouse down near the industrial estate.
In the modern era, it means that advertising executives can fling trite aspirational claptrap into our eyeballs.

And without having to worry about convincing their clients that their pitch will not make viewers turn over/mute/leave the room, it seems that ad execs take this opportunity to attempt to really speak to the public.

This results in adverts by ad execs, featuring people dressed as ad execs (boy men non-suit and metrosexual hairdo), doing things ad execs like to do (driving shiny cars through neon lit streets), in artistic settings that ad execs think are nice (south-east asian beaches at sunrise).

Clueless fuckwits showing their fantasy world that I can't escape without saying "Sorry scuse me sorry scuse me sorry scuse me" and then missing that trailer of that film which I really DID want to see.
(theremin put the lotion in the basket on, Fri 16 Apr 2010, 16:00, 2 replies)

and without the extra ad revenue...
... your cinema ticket would probaby be £20 and your popcorn a tenner. so i dont really mind the ads at the cinema.. What would be taking it too far is if they interrupted the film with ads. but a few ads that the beginning doesnt bother me and you can always go in a bit later if its such a problem. i do love to see trailers though!
(Miggyman, Fri 16 Apr 2010, 16:51, closed)

I preferred the old adverts
Looking for good asian cuisine in pleasant surroundings? Then visit the Last Viceroy for quality Indian meals. Only 200 yds from this cinema.

Looking for a cold dark gas giant, with nebulous rings and several icy cold moons? Then try Neptune. Only 2.7bn miles from this cinema.
( sandettie light vessel automatic New Twitter - @bollocksreally, Fri 16 Apr 2010, 17:30, closed)