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Marketing bollocks, buzzword bingo, or your mum saying "fudge" when she really wants to swear like a trooper. Let's ride the hockey stick curve of this top hat product, solutioneers.
Thanks to simbosan for the idea
( , Thu 8 Apr 2010, 13:13)
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I always understood that "active" and "proactive" were more of a distinguisher between "time-undecided" and "time-decided" activities.
An example would be most Fire Services: They carry out Fire Calls if and when they arise; the timing and location are unknown until it happens. This is reactive activity.
A Fire Service may also carry out Inspections, install Smoke Alarms, and provide Education. This is usually planned weeks in advance, and serves to reduce Fire Call volume and severity. This is proactive activity; and is increasingly favoured as a way of lowering public safety spending, maintaining taxation income, and reducing fatalities.
A Fire Service could also be Passive; not initating any action in response to a Fire Call, or lacking resources to promote public safety. However, the days of only responding to holders of insurance policies with their corporate owners are gone; and few governments pass up on the substantial savings.
edit: minor edits
( , Thu 8 Apr 2010, 16:09, 1 reply)
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If you are happy turning the Fire Brigade into a "proactive service" and are comfortable being on the same side of the fence as this group of indivduals www.youtube.com/watch?v=pAohdv4lkRc then good luck to you.
( , Thu 8 Apr 2010, 18:21, closed)
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