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This is a question Annoying words and phrases

Marketing bollocks, buzzword bingo, or your mum saying "fudge" when she really wants to swear like a trooper. Let's ride the hockey stick curve of this top hat product, solutioneers.

Thanks to simbosan for the idea

(, Thu 8 Apr 2010, 13:13)
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Office buzzwords
There have been quite a few mentioned already but working in advertising means there's always a new one round the corner. For instance:

"Routinising" - Verb; to make a process a regular event

"Learnings" - Noun; in context "What learnings can we take from this campaign?"

"Biscuits in tin" - Phrase; I honestly have no idea what this means - I think it refers to an easy win

"Deck" - Noun; a powerpoint presentation

"Synergy/Integration" - they don't really mean anything at all but apparently can be used interchangeably

My current favourite is "thinking outside the box". I have it written in my last review that I need to do this more but that I'm also good at coming up with "creative solutions".


I'm leaving to do a law course in September.
(, Fri 9 Apr 2010, 12:30, 8 replies)
A few weeks ago project manager the other day to me that I had to come up with a:
"Vanilla Plan".

I don't know what a vanilla plan is, so I haven't come up with one.
(, Fri 9 Apr 2010, 12:36, closed)
...as opposed to the S&M plan?

(, Fri 9 Apr 2010, 12:51, closed)
I have a Neapolitan plan.

(, Fri 9 Apr 2010, 13:51, closed)
"Learnings"?
"Learnings"?!

Ye clods and little pancakes that would inspire me.
(, Fri 9 Apr 2010, 12:36, closed)
It sort of makes sense,
if you're the kind of person who says "maths" instead of "math". It's still awful though.
(, Sat 10 Apr 2010, 5:55, closed)
I think you've been had
I occasionally use “We need to think inside of the box” when the techies start getting over heated about the possibilities of cutting edge solutions when off the shelf boring beige boxes will do the job just as well.

I like the fact that half the people in the room aren’t sure whether I meant to say “outside the box” and the general ‘what the fuck is he talking about’ looks their faces.

Sometimes managers do ‘management speak’ just for the hell of it.

Which is how I suspect “learnings” came about. Some manager spicing up a boring meeting by refusing to say lessons.
(, Fri 9 Apr 2010, 12:50, closed)
Either way it still makes the manager an utter twat.

(, Fri 9 Apr 2010, 12:53, closed)
Loving the username

(, Fri 9 Apr 2010, 12:52, closed)

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