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(, Sun 1 Apr 2001, 1:00)
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I saw him raise the price of Amstrad from 30p to £6... and similar figures with Spurs.
Getting that job/partnership with Sugar means they'll be secure for life.
(, Wed 11 May 2011, 9:29, 1 reply, 15 years ago)
most of them didn't last long.
And it's quite easy to be secure for life by working hard and being talented. These fuckers just want a shortcut.
At the time Sugar ran amstrad, a one armed monkey with its nuts in a vice would have overseen the company to record share increases because of the explosion in the computer market. People will still buy the shittest of three things if they are the only three things there. Ditto Spurs, because he was involved right at the explosion of finance in football because of Sky money. In both cases he was slightly shrewd but mostly very, very lucky. See also: Martha Lane Fox, Mark Zuckerberg.
(, Wed 11 May 2011, 9:37, Reply)
However, I met one of the series four finalists some time ago as we both work for the same company, and she said that a good 50% of former contestants have had their professional lives ruined by The Apprentice. Many of them because they were actually utterly incompetent in the first place and demonstrating this on national TV was an unwise career move.
(, Wed 11 May 2011, 9:40, Reply)
It's a painfully steep learning curve discovering how out of your depth you can be. Doing this, willingly, in front of a large TV audience? Insane
However - can I be clear about this - however ruined their lives became, they couldn't possibly have deserved it more.
(, Wed 11 May 2011, 9:46, Reply)
I can't think of a clearer example of the directly proportionate relationship between the amount of pride one shows and the size of the subsequent fall. Helene, the aforementioned finalist, was absolutely lovely, lucid, intelligent and capable, but I strongly believe she was the exception rather than the rule.
(, Wed 11 May 2011, 9:50, Reply)
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